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"To my relief, my actual friends seem to feel the same way about the podcasts they listen to." "I think of podcasters as my friends-and I am not alone," explains Rachel Aroesti, a writer for the Guardian. Someone is literally speaking to you, on your headphones, in your personal bubble. Podcasts are an incredibly intimate medium. If the content appears to be unscripted and personal, the show tends to score higher in the Apple Podcast ratings, regardless of genre, speaker, or topic. Listeners value a host's authenticity over almost every other podcast component. Then, take action, improve, develop, and create the kind of content your listeners want to hear. If your listener base cares about you at all, they will gladly chime in if you ask them for feedback.įeedback is crucial for evolving your podcast, so if something isn't working and your audience is telling you, LISTEN. ListenĪ good host knows when they're heading in the right direction, largely thanks to their audience. Everything you do and every piece of content you create is in service to that one person. Give them a name, age, occupation, home life, and so on. You wouldn't try to sell scuba diving flippers to a long-distance runner-so why should your podcast be any different? So, who should you be speaking to?ĭefining an ideal listener (also known as an avatar) will give you a clearer vision of the content you should be creating. Appealing to all might feel like the ideal selling point, but it could affect how you focus your marketing efforts. Your podcast audience shouldn't be "everyone." A podcast made for every Tom, Dick, and Harry will often lack personality, direction, and meaningful content. Taking this approach helps listeners connect with you and your content on a much more emotional level. So, you need to be tapping into what they need the most.Ī good podcast host should speak to the audience almost as if they are friends. After all, the end result is for them, not for you. Your audience plays a big part in how you work as a host. It's well documented that listener trust will spill over into a host's other endeavors, including following them on social media, purchasing products or services, converting into a client, or simply becoming a brand advocate.Īs you research, formulate a bullet list of all the important and valuable takeaways from your findings and use this list as a reference guide.
It's that trust that will resonate beyond just downloads and listens. If you constantly have well-informed content and push conversations with great guest questions, you start to build a foundation of trust.
One of the primary purposes of starting a podcast is to be the "go-to" guy or gal within your specific industry or niche. Having a solid understanding of a topic can offer a different perspective, give you focus, and fuel a more profound understanding that will benefit your listeners.Ī great host can provide hard-to-find information that targets a listener's specific pain point or knowledge gap. | Stamps.While no one expects you to be an expert, it's never wise to go into an episode cold. | Warby Parker - Try 5 Pairs Of Glasses At Home For FREE! Go To | | EvereyPlate - Get Started For Just $1.49 per meal! Use Code: Lightsout49 at | | ROCKETMoney - Cancel Your Unwanted Subscriptions NOW! - Go To |Ģ5:07 - Desecrated Graves 34:59 - The Lady of the LakeĤ5:07 - Fatal Christmas 50:09 - Final Thoughts
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These include authoritative sources such as interviews, newspaper articles and TV news reporting meant to educate and memorialize notable cases in our history.
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